Chipotle Blasts Factory Farms Following GMO Labeling Campaign

Natural Society

by Christina Sarich
September 22nd, 2013
Updated 09/22/2013 at 1:06 pm

If you are tired of big corporations whitewashing the truth about our precious food supply, wretched factory farming, and the way we inject our food with hormones and antibiotics only to conveyor-belt them through factory farms, then you may love Chipotle’s new ad/smartphone game, “The Scarecrow”. The ad/game offers an imaginative glimpse into the cruel world of factory farms. It reminds all of us in the most breathtakingly simple way that we do have a choice about how we make our food, and how we eat or food.
The ad details the life of a scarecrow – an animated metaphor for the hollow man and woman we’ve all become – clocking into a dreary facility, witnessing the cruel treatment of animals as they are plumped up with growth hormones in boxes and tiny cages. In one pivotal scene, the camera zooms into a cow with a tag on its ear – a mere number in the long chain of ‘food’ that will feed a zombie nation.
Is it possible that the brainwashing will halt, and we will see more of this artful form of ousting the industrial food factory – the lilting voice of Fiona Apple singing “Pure Imagination” from Willy Wonka and the Chocolate Factory? I couldn’t think of a more wretchedly beautiful way to orchestrate a great awakening myself.

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This ad is a long-awaited breathe of fresh air. It isn’t simply the mind-boggling notion that a single corporation responsible for serving millions of people every day would treat and serve such food. It will simply turn the world upside down. It’s already making quite an impression:

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• Chipotle depicts the brutal automata of factory farming in animated short featuring Fiona Apple
• Chipotle 'Scarecrow' a moving, impressive ad
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Ben & Jerry's Ice Cream Going GMO-Free by 2014

NewsyBusiness

Published on Jun 3, 2013

 

The ice cream maker claims it's already about 80 percent free of genetically modified organisms.

Chipotle First US Chain Restaurant to Label GMOs

NATURAL SOCIETY

by Anthony Gucciardi
June 18th, 2013
Updated 06/18/2013 at 5:16 pm

In a display of effective consumer activism, Chipotle Mexican Grill has become the first US restaurant chain to go ahead and label all GMOs sold through their locations on the menu. And unlike Whole Foods and other grocers, who are making similar strides but are actually years away from actual implementation, Chipotle has already launched the labeling initiative into existence.

In case you’ve never heard of Chipotle, it is a ‘natural’ Mexican food restaurant that you could say is essentially a fast food hybrid. The chain actually had a major investment from McDonald’s back in 1998, but the fast food titan ultimately divested from Chipotle in 2006. Subsequently, that’s when Chipotle really started to explode with over 500 locations — now hitting 1,400 chain locations with an income of $278 million. In other words, we’re talking about a major fast food chain that is highlighting the issue of GMOs in a way that’s really important.

Read: Target to Remove GMOs from Major Food Brand

Chipotle has always marketed itself as a ‘natural’ restaurant within the fast food dynasty of restaurant chains, but it still is serving up very unnatural GMOs and dangerous ingredients. That said, thanks to aggressive consumer activism, Chipotle has officially announced that it will not only be labeling GMOs on the ingredients list of food products, but phasing out all GMOs on the menu



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