According
to a major U.S. doctor group, drug companies should stop advertising to
consumers directly. The doctors claim that the ads push patients to
pursue expensive treatments and inflate the demand for extra therapies.
During a recent vote at the annual meeting in Atlanta, the nation’s American Medical Association decided that they were going to call for a ban on consumer drug commercials in magazines and television commercials.
This vote “reflects concerns among physicians about the negative impact of commercially driven promotions, and the role that marketing costs play in fueling escalating drug prices,” said AMA Board Chair-elect Patrice A. Harris in a statement announcing the votes result. “Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate.”
“It’s a disgusting, dishonorable way to generate sales–but it works. In 2008, the House Commerce Committee found that every $1,000 spent on drug ads produces 24 new patients,1 and a 2003 research report found that prescription rates for drugs promoted with DTC ads were nearly seven times greater than those without such promos.2 Ethics aside, these consumer hustles have proven to be profit bonanzas.” -Dr. Mercola
During a recent vote at the annual meeting in Atlanta, the nation’s American Medical Association decided that they were going to call for a ban on consumer drug commercials in magazines and television commercials.
This vote “reflects concerns among physicians about the negative impact of commercially driven promotions, and the role that marketing costs play in fueling escalating drug prices,” said AMA Board Chair-elect Patrice A. Harris in a statement announcing the votes result. “Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate.”
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